The Great Fundraising Research

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Philanthropy & Fundraising is one of the biggest funders of independent fundraising research in the world.

 

We are committed to continuous learning and providing an evidence-based approach to Great Fundraising based on academic research that is tested in the real world.

 

The Great Fundraising reports are suitable for CEOs, senior leaders and fundraisers – in fact anyone who would like to explore the rigorous methodology behind Great Fundraising and how it can help you achieve significant income growth. 

THE GREAT FUNDRAISING REPORT

By Professor Adrian Sargeant and Professor Jen Shang, 2014. 

The ground-breaking study of why some organisations grow their fundraising while others do not.

Key areas include: 

  • What does it mean to be great?

  • What do you need in terms of teams and organisational structure, learning culture and effective communications?

  • Great fundraising leadership behaviour and use of systems thinking

GREAT FUNDRAISING AND BRANDS: HELP OR HINDRANCE?

By Professor Adrian Sargeant and Research Fellow Harriet Day, 2019. 

An examination of the relationship between brand value and fundraising.

Key areas include:

  • What impact does brand have on fundraising and how can that impact be maximised? 

  • How does fundraising and brand expenditure relate to fundraising growth?

  • How do successful organisations manage the dynamic between both functions to ensure massive income growth?

EVERYTHING RESEARCH CAN TELL US ABOUT LEGACY GIVING

By Professor Adrian Sargeant and Dr. Claire Routley, 2018. 

A comprehensive review of academic literature on the subject of legacy giving.

 

Key areas: 

  • Demographics - who makes charitable bequests and why?

  • What are donors’ barriers?

  • What part do charity communications play?

  • The role of donor stewardship.

  • How to target appeals and tailor communications

Articles about Great Fundraising