The Great Fundraising Research

Philanthropy & Fundraising is one of the biggest funders of independent fundraising research in the world.


We are committed to continuous learning and providing an evidence-based approach to Great Fundraising based on academic research that is tested in the real world.


The Great Fundraising reports are suitable for CEOs, senior leaders and fundraisers – in fact anyone who would like to explore the rigorous methodology behind Great Fundraising and how it can help you achieve significant income growth. 


Please complete the form below to receive your free copies of the research.

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The ground-breaking study of why some organisations grow their fundraising while others do not.

Key areas include: 

  • What does it mean to be great?

  • What do you need in terms of teams and organisational structure, learning culture and effective communications?

  • Great fundraising leadership behaviour and use of systems thinking

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An examination of the relationship between brand value and fundraising.

Key areas include:

  • What impact does brand have on fundraising and how can that impact be maximised? 

  • How does fundraising and brand expenditure relate to fundraising growth?

  • How do successful organisations manage the dynamic between both functions to ensure massive income growth?

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A comprehensive review of academic literature on the subject of legacy giving.


Key areas: 

  • Demographics - who makes charitable bequests and why?

  • What are donors’ barriers?

  • What part do charity communications play?

  • The role of donor stewardship.

  • How to target appeals and tailor communications

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What people say

Great Fundraising is a holistic approach, based on evidence and research. And next to that very practical. With great examples and moving stories.

Samuel Visser, World Vision Nederland

It is a boost for your strategy, your network and your knowledge.

Nierstichtung, NL

The step change that PFI helped bring about was the unequivocal focus on becoming a great fundraising organisation - the single most important development that would make everything possible.

Macular Society, UK

Start your journey on the Great Fundraising Masterclass

If you're an ambitious leader who wants to grow fundraising income, you'll know it's not easy to do. From Board Level pushback to internal conflicts, there'll be many obstacles in your way.


Great Fundraising enables you to unblock these challenges and the potential of your organisation to achieve massive income growth.


Sign up for the Great Fundraising Masterclass and start your journey of learning how to deliver effective fundraising leadership, enable long-term and sustainable income growth, and get the whole organisation focused and energised behind it.


Fundraising Bounce-Back: The Lockdown Keynote

Need your fundraising to ‘bounce-back’ from the crisis?


Philanthropy & Fundraising International recorded Alan Clayton’s Lockdown Keynote 2020: ‘Fundraising Bounce-back’ as a free resource to help fundraisers, non-profit leaders and boards across the globe.


In his keynote, Alan shares examples of organisations that have shown exemplary leadership in fundraising bounce-back through 2020.


Alan shows how fear and uncertainty (mainly among "non-professional-fundraisers") are the biggest problems for fundraising organisations. And how overcoming these organisational fears lies with fundraisers who need to step-up and face the challenge head-on.


If you’re looking to lead your organisation out of this crisis and get your fundraising back to where it should be then clear an hour and enjoy…