Your Next Masterclasses

11-14 January 2022




28 February-2 March 2022



Places are strictly limited

  • The Great Fundraising Masterclass
    Tue, 11 Jan
    Zoom seminar
    11 Jan 2022, 09:00 GMT – 14 Jan 2022, 13:00 GMT
    Zoom seminar
    Join The Great Fundraising Masterclass and transform your organisation through massive income growth.
  • The Great Fundraising Masterclass - live at The Inch
    28 Feb 2022, 13:00 GMT – 02 Mar 2022, 13:00 GMT
    Fort Augustus, Fort Augustus, Inverness-shire PH32 4BL, UK
    Join The Great Fundraising Masterclass and transform your organisation through massive income growth.

Giving you the insight and tools to grow your income

Great Fundraising organisations achieve transformational financial growth, cultural alignment for their organisations and increase their ability to deliver their mission.


If you would like to become a Great Fundraising organisation, this is the seminar for you.


The Great Fundraising Masterclass is your outstanding opportunity to learn the cultural, behavioural and leadership approaches you need to deliver transformational, sustainable, mission-driven income growth that meets the needs of your donors.

Working with Alan and the team at PFI was a pivotal moment in the development of our fundraising. The fundraising masterclass is exceptional – a practical blend of proven theory, and creative work in an emotional space, that gives you everything you need to super charge your fundraising.

Nick Carroll, Together for Short Lives

Great Fundraising is hard to achieve, but it works. By attending the Great Fundraising Masterclass, you’ll start a journey to develop inspirational leadership skills, creative communications and the cultural change your organisation needs to reach significant heights in income growth.

Clients who attend the Great Fundraising Masterclass gain clarity on how to achieve massive income growth and go on to see exceptional fundraising results – doubling and even tripling income.


After completing the Great Fundraising Masterclass, you’ll be able to:


  • Hone your leadership style to inspire others and drive fundraising performance.

  • Unblock your organisation’s potential to achieve sustainable income growth.

  • Unite your organisation behind fundraising as a key driver of your mission.

  • Devise a strategy for increased investment in fundraising.

Who should attend?

  • Senior leaders such as Chief Executives and Board members.

  • Directors or Heads of Fundraising.

To get the biggest impact we recommend that the CEO attends with a senior fundraiser. If you want to make fundraising growth a priority for your organisation than this is the perfect learning experience for the whole senior leadership team.


Learning style and location

The Great Fundraising Masterclass is a real-time, interactive online seminar that provides the building blocks to transform your income and mission. Philanthropy & Fundraising Seminar Directors use a unique combination of academic research and real-life case studies—with particular reference to Great Fundraising research—to deliver an intensive training session.

Who has taken part? 

Past delegates include:


  • Allergy UK, UK

  • Børns Vilkår, DK

  • Cliniclowns, NL

  • Dogs Trust Ireland, IE

  • Glasgow Children’s Hospital Charity, UK

  • Guide Dogs NSW, AU

  • Icelandic Cancer Society, IS

  • National Museums Scotland, UK

  • Smithsonian, US

  • St John's Ambulance, UK

  • UNICEF Norge, NO

  • WWF Norway, NO

If you want to improve your fundraising skills, this is the place to start. The combination of academic research and case studies from years of practical fundraising, were excellent. The participants were challenged throughout the course with exercises where we had to apply what we learnt. This I found particularly useful. I can highly recommend the course to anyone who want to improve their fundraising skills , whether you are a fundraiser, director or CEO. 

WWF Norway

Course outline


Live event online

  • The Great Fundraising research.

  • The building blocks of Great Fundraising.

  • Stories and Emotions: The DNA of a Great Fundraising organisation.


Live event online

  • Leading a Great Fundraising organisation.

  • Dealing with the conflicts.

  • Finance and Great Fundraising.

  • Building a fundraising culture.


Live event online

  • Branding, communications and Great Fundraising.

  • A New Ambition.

  • Creating Great Fundraising communications.


Live event online

  • What meeting donors needs means for a Great Fundraising organisation.

  • Creating focus, energy and action.

Book your place today

Places on the Masterclass are strictly limited. 

If you would like to discuss whether the Great Fundraising Masterclass is suitable for you, please contact us or email us