The Great Fundraising Research

Great Fundraising is hard to achieve, but it works. And while it starts with a big idea, it's always underpinned by experience and research. That's why we've made our research reports free upon request. Please click below and enjoy reading! 

THE
GREAT FUNDRAISING REPORT

By Professor Adrian Sargent and Professor Jen Shang, 2014.

GREAT FUNDRAISING AND BRANDS:
Help or Hindrance? 

By Professor Adrian Sargent and Research Fellow Harriet Day, 2019.

EVERYTHING RESEARCH CAN TELL US ABOUT LEGACY GIVING

By Professor Adrian Sargent and Dr. Claire Routley, 2018.